Allison Horrell / Senior Product Designer
Designing experiences with clarity, beauty, and more than a little joy.
Currently crafting AI-driven tools that feel human, clear, and effortless.
Empowering Software Buyers with AI at G2
Scaled contextual, trustworthy AI across buyer flows, increasing AI engagement by 18%.
Optimizing G2 Product Pages for Conversion
Led a six-week redesign that improved clarity and boosted conversion by 20%.
Designing Skimm Well for Daily Impact
Designed a 0 to 1 wellness experience that increased engagement by 40% and deepened brand trust.
Redesigning the TM BBQ Finder App
Redesigned a Texas bbq discovery app, growing users from 300 to 10,700 and doubling session time.
Hey, I'm Allison 👋
To me, great design makes technology easier, faster, and more human. I bring nearly a decade of experience designing for clarity, trust, and scale, leading projects that merge data-informed decisions with empathy and craft. I thrive in environments where design helps shape both product strategy and team culture.
I find real joy in helping designers grow. Mentoring, giving feedback, and building processes that make creative work feel lighter are just as important to me as the work itself. For me, design isn’t only about the pixels on the screen, it’s about supporting the people and teams behind them.